EEO Report
Click for Falls City, Nebraska Forecast

                                     
                                        2011
 
KNZA Inc.
                      Annual EEO Public File Report

The purpose of this EEO Public File Report (“Annual EEO Report”) is to comply with Section 73.2080©(6) of
the FCC’s Equal Employment Rules.  This Annual EEO Report summarizes the relevant hiring and EEO
outreach conducted by the following stations, which collectively form a single Station Employment Unit for
purposes of the EEO Rules:
:
      Call Sign                        Community                 Fin
      KAIR(FM)                        Atchison, Kansas                33397
      KAIR(AM)                        Atchison, Kansas                33398
      KNZA(FM)                        Hiawatha, Kansas                35285
      KLZA(FM)                        Falls City, Nebraska                35286
KMZA(FM)                        Seneca, Kansas                35287        
      KTNC(AM)                        Falls City, Nebraska                8081

The information contained in this Annual EEO Report covers the time period from February 1, 2011 to, and
including, January 31, 2012 (the “Applicable Period”).  Consistent with the FCC’s Rules, this Annual EEO
Report contains the following information:

A list of all full-time vacancies filled by the Station(s) during the Applicable Period;

For each such vacancy, the recruitment source(s) utilized to fill the vacancy, including any such sources that
have asked to receive information from the station(s) about any new job openings, which are separately
identified;

The recruitment source that referred the Hiree for each full-time vacancy filled during the Applicable Period;

Data reflecting the total number of persons interviewed for all full-time vacancies during the Applicable Period
and the total number of interviewees referred by each recruitment source utilized in connection with such
vacancies; and

A list and brief description of the community outreach activities, not directly related to the opening of job
positions, undertaken by the station(s) during the Applicable Period.

The following sections provide the required information, and summarize the station(s) EEO efforts during the
Applicable Period.  This Annual Report was placed in each station’s public inspection file on February 1, 2012,
and posted on the stations’ web sites, in accordance with the FCC’s EEO Rules.




SECTION 1:  Full-time Job Openings Filled During This Period
Time Period Covered: February 1, 2011 through January 31, 2012
Stations in Employment Unit: KAIR (FM), KAIR (AM), KNZA (FM), KLZA (FM), KMZA (FM), KTNC (AM)


      Full-time Position Filled by        Total Number of People                        Recruitment Source that
Job Title and Date Filled                Interviewed for Position                        Referred the Person Hired
      
1.        KLZA/KTNC Announcer                             2                                Internal Posting

2.        KAIR Announcer                                      4                                KAIR On-Air Ad

3.        KAIR News                                     1                                Letter of Inquiry        

4.                KAIR Announcer                                      2                                Referral

5.        KAIR News                                      2                                KAB Website

6.        KNZA, Inc. Business Manager                      3                                Internal Posting

7.           KMZA Sports Director                            2                                Sportscasters Talent Agency of
America


























SECTION 2;  Recruitment Sources
Time Period Covered:  February 1, 2011 through January 31, 2012
Stations in Employment Unit: KAIR (FM), KAIR (AM), KNZA (FM), KLZA (FM), KMZA (FM), KTNC (AM)

Recruitment Source (Name,                Total Number of                        Full-time Positions
Address, Telephone Number,                Interviewees This                for Which This
       Contact Person)                _____Source Has Provided                Source Was Utilized
                                      During This Period                                ___
      
Internal Station Postings/Mailboxes                                2                        All Positions
              KAIR (FM & AM)
              KNZA
              KMZA
              KLZA
              KTNC                                                 

Station Web Site Postings                                        0                        All Positions
www.kairfm.com                                                 
      www.knzafm.com
      www.kmzafm.com
      www.sunny1013.com
      ktncradio.com
              
On-Air Recruitment Ads:                                        2                        All Positions
      KAIR (FM 93.7)                                        
      KNZA (FM 103.9)
      KMZA (FM 92.1)
      KLZA (FM 101.3
      KTNC (AM 1230)

Referral                                                2                        All Positions
                      
Washburn University                                        0                        All Positions                
Tara D. James-Wallace, Secretary II
Mass Media Department
(785) 670-1836
Fax # (785) 670-1234
www.washburn.edu/services/career

Fort Hays State                                                0                        All Positions                
Niki Dinkel
Information Resources Coordinator
FHSU Career Services                        
(785) 628-4260
Fax (785) 628-4093
nldinkel@fhsu.edu
careers @fhsu.edu

Nebraska Work Force Development                        0                        All Positions                
(402) 873-3384
Fax  (402) 873-3552
susan.baumann@nebraska.gov




Atchison Workforce Center                                0                        All Positions
Tim Brungardt                                                                   
(913) 367 4311
FAX (913) 367 4265
tbrungardt@kansasworks.com

Kansas State University                                        0                        All Positions                
Student Services
(785) 532 6541
osas@k-state.edu

University of Kansas                                        0                        All Positions                
KU Career Services
Ucc@ku.edu

KState Career                                                0                        All Positions
Career Development
Knzainc/knza1039

Northwest Missouri State                                        0                        All Positions        
Student Affairs
Jackie Elliott
(660) 562 1154        
jackiee@mwmissouri.edu

Baker University                                                0                        All Positions                
Tom Hedrick
(785) 594-4541
tom.hedrick@bakeru.edu

Benedictine College                                        0                        All Positions
Marketing & Communications
Megan Bickford
(913) 360 7467
(email link on website www.benedictine.edu

Missouri Western                                         0                        All Positions
Career Services
www.missouriwestern.edu/careerdevelopment/

Highland Community College                                0                        All Positions
Cwaggoner@highlandcc.edu

Kansas Association of Broadcasters                                3                        All Positions
www.kab.net/JobBank/JobSearch        
      
Sportscasters Talent Agency of America                        5                        KAIR Positions                
Jon Chelesnik                                                                        KMZA Sports Position
(949) 215-6713
www.staatalent.com

Atchison Globe (newspaper)                                0                        All Positions        
Ritaj@npgco.com                                                        

The Horton Headlight (newspaper)                                0                        All Positions
Headlight@carsoncomm.com                                                

Hiawatha World (newespaper)                                1                        All Positions
NPG Newspapers, Inc.
825 Edmond
St. Joseph, MO  64501
(816) 271-8500

Letter of Inquiry                                                1                        Business Manager







Sources Requesting Notification                Total Number of                        Full-time Positions
(Name, Address, Telephone Number,        Interviews This                        for Which This   
    Contact Person)__________________Source Has Provided                Source Was Utilized
____________________________________During This Period_____________________________
                
Nebraska Workforce Development                        None                        All full-time positions were
(402) 873-3384                                                                posted with this source.
Fax  (402) 873-3384                                                        
susan.baumann@nebraska.gov        

























SECTION 3:  Community Outreach Activities
Time Period Covered: February 1, 2011 through January 31, 2012
Stations in Employment Unit: KAIR (FM), KAIR (AM), KNZA (FM), KLZA (FM), KMZA (FM), KTNC (AM)

COMMUNITY EVENTS

Flyers, provided by the Kansas Association of Broadcasters, about the wide variety of jobs available in the
broadcasting business, are passed out by KNZA, Inc. staff members at a wide variety of many special on-
location events: remotes, Chamber of Commerce mixers, open houses, Spot-Light Auction, County Fairs, etc.
              
January 29, 2011, Justin Fluke KNZA, Inc. sales representative, on-air announcer, and sports director
attended the Holton Livestock Expo and distributed one “Careers in Broadcasting” booklet.

November 14, 2011, Jeff Nichols, KLZA morning personality, was the guest speaker for the Brown County
Retired Teachers Association.  He summarized information from a community affairs program aired on an
earlier date titled   “Let No Senior Go Hungry” and told about KNZA, Inc. operations and job diversity.

January 27 & 28, 2012, multiple staff members manned an exhibition booth at the St. Joseph Agriculture &
Rural Lifestyle Show.  Each staff member visited with the public and handed out “Careers in Broadcasting”
booklet.


INTERNSHIPS

KNZA, Inc. internship program continued to develop throughout 2011.

-        An adult that had studied broadcasting in college but had actually worked in various other occupations
wanted to return to radio broadcasting.  He interned at KNZA, 103.9 in the spring of 2011, to determine if
modern day radio was right for him and to brush up on his skills.  
-        A Hiawatha High School 2011 graduate that had career interests in the area of audio recording
interned for the summer at KNZA.
-        A Highland Community College sophomore interested in pursuing radio broadcasting interned at KNZA,
Inc. during the late summer/early fall of 2011. He became a part time employee during the sports seasons.
-        A Missouri Western student completed a summer internship with KAIR in Atchison.

All interns began by job shadowing each department of KNZA, Inc. They were then, provided opportunities to
try various jobs such as: copywriting, billing, voice tracking, sports announcing,  production, running the
board and maintaining the music library.   

Fall 2011 - Benedictine College, Atchison, Kansas, has a sports broadcasting class that did play by play for
the college football and soccer team competitions.  KAIR worked with the instructor so students were  
provided real-life experiences through streaming their work.  

January 20, 2012 - KNZA, Inc. representatives and Benedictine College representatives of the Journalism &
Mass Communications department met to brainstorm how the two institutions can work together in providing
the best internship program for the students.  Everyone parted with hopes of building a long lasting in-depth
program.  The next meeting is scheduled for February 2, 2012.





SCHOLARSHIP PROGRAM PARTICIPATION

KNZA, Inc. is a supporter and contributor to the Kansas Association of Broadcasters Foundation Broadcast
Scholarship Program. The Foundation is a 501 (c) Corporation formed exclusively for funding scholarships for
students seeking to learn about employment in the broadcast industry.  

KNZA, Inc. stations have a supply of applications for the annual KAB Scholarship Program in their lobbies.  The
applications were also displayed and handed out at the KAB Student Career Fair and community events.

KNZA, Inc. stations broadcast announcements during the annual application period. Applicants were
encouraged to either send a completed application directly to the KAB or return a completed application to
the Stations to be forwarded to the State Association.

Justin Fluke, KNZA Sports Director served on the KAB selection committee and helped interview the
scholarship applicants.


TRAINING PROGRAMS

KNZA, Inc management has made a concerted effort to train all full-time staff in Equal Employment
Opportunity guideliness, public file maintenance, quarterly issues and programs, and license renewal
procedures.  The intent is to empower the staff so they can better perform their duties to KNZA, Inc. and the
listening community.  They will also be better prepared to inform the  public about careers available in
broadcasting at every opportunity, learn about regulatory terminology and KNZA, Inc. categorization, reports
associated with the business of broadcasting, to be able to accurately answer questions, and put into place
“best practices.”   Management wants their personnel to be informed so they are better employees, which, in
turn makes them better management candidates down the road.  In-house training in 2011, was presented
by Greg Buser, General Manager/Sales Manager, and Becky Buser, business manager.

5/13/2011        In-House Training for KLZA & KTNC Staff
3/10/2011         Operations manager, engineer, program director, and clerk participated in
the EAS-CAP Webinar: Implementing  CAP:Case Studies from Three
States
6/8/2011        “Analyzing the EAS NPRM: A Town Hall Discussion”  by The National Alliance of State
Broadcasters Associations – National Association of Broadcaster Emergency Alert System Committee.  
Webinar participation by KNZA, Inc. engineer and business manager
6/17/2011        Open Meeting/Open Records Training by The Office of Kansas Attorney General Derek Schmidt
and the Kansas Sunshine Coalition attended by KAIR and KNZA news departments
10/5/2011          In-House Training for News Staff
                      10/24/2011          Kansas Association of Broadcasters Annual Convention Training:
                                      Sessions attended by KNZA, Inc. Engineer
EAS-CAP Compliance and National EAS Test by Roy Baum, SECC Chair
Could Your Station Pass An Inspection? By Ed O’Donnell, ABIP Inspector for KAB
Sessions attended by KNZA, Inc. Operations and Business Managers
4 Keys to Leading Successful Cultural Change by Derrick Nielsen, Allen, Gibbs & Houlik
Amber Alert by Kent Bauman, Wichita Police Department and Dave Schroeder, KBI
FCC Update by Ron Ramage, FCC Regional Office
Navigating the Regulatory World by David Oxenford, KAB Legal Hotline Attorney
Washington Update by Mike Hershey, NAB Government Relations
Session attended by one KNZA, Inc. newsman and one sports director
Cool Tools for Gathering News and Aim for the Heart Storytelling
Sessions attended by KNZA, Inc. sales personnel
P-1 Selling Presentation by Katey McGusckin-Woolam
Think Like an Adman and Sell Like a Madman                
12/7/2011         In-House Training for KNZA, Inc.Staff
12/12/2011        Business Manager participated in “Social Medi Marketing” seminar by
CareerTrack
1/4/2012                IN-House Training for KNZA, Inc.Sales Staff

                      
MENTORING PROGRAM

KNZA, Inc. continued the mentoring program to help part-time employees develop skills into other areas of
radio broadcasting. KNZA, Inc. staff that normally perform tasks in day-to-day broadcast operations provided
instruction, guidance, the opportunity to try new skills, and critiqued performance of duties in the following
areas: play-by-play, ripping and scheduling music on the Nex Gen operating system, answering the
telephone, producing commission reports from Virtual Traffic,  sales and producing the Sunday morning
show.  Tips and suggestions for improvement were offered and if someone showed an interest in doing more
in a specific area the management tried to work it out.  

A part-timer that does voice tracking and runs the board during some sports events mentors with the sports
department to do play by play.  An on-air announcer mentored with the program director and engineer to
take over the maintenance of the music library.  The payroll clerk mentored to learn more about operating the
receptionist’s telephone and how to produce commission reports from the Virtual Traffic system.  The
engineer and program director mentors the business manager in weekly sessions so she learns more about
operations.  Part-time voice tracking has turned into full-time employment for one KAIR employee.  He
mentored with the on-air announcers and is now producing his own Saturday evening show and through
mentoring with the sales department has become a full-time salesman.  A part-timer that runs the board
during some sports events is mentoring with the Sunday morning announcer with hopes of being able to
take the show over.


PARTICIPATION IN EVENTS SPONSORED BY EDUCATIONAL  INSTITUTIONS

      March 3, 2011 – Becky Buser, business manager, participated in the Kansas University 2011 Journalism
Career
Fair.

March 30, 2011 – Becky Buser of KNZA, Inc. participated in the webinar “Internship Program Best Practices”
that was conducted in partnership between Washburn University and Intern Bridge.

April 14, 2011- Richardson County Teen Challenge for Cancer:  Area high schools sponsor selected students
to become disc jockeys for an evening on KTNC AM.  Falls City High School,  HRTS USD No. 2007, and Sacred
Heart Schools send students to learn about broadcasting careers and skills as they work alongside  the on-
air announcer and become guest show hosts/nnouncers and raise money for the Cancer Society.

November 8, 2011 – School-Business Educational Consortium: Career Fair 2011.  Eleven area high schools
joined to provide a career fair for over three hundred fifty eleventh grade students at the Centralia Schools.
Ryan Elder, KMZA Sports Director/Announcer, represented KNZA, Inc. with a booth.  He spoke to many
students and handed out 51 copies of the “Job Hunter’s Guide to Broadcasting” booklets and 17 internship
applications.






SPONSORSHIP OF COMMUNITY EVENTS TO INFORM AND EDUCATE

CAREERS IN BROADCASTING SEMINAR
At KNZA Inc.’s annual Regional Expo held March 19, 2011,  Greg Buser, general manager presented a
“Careers in Broadcasting”  seminar.  He went over the jobs outlined in the KAB Jobs in Broadcasting booklet  
It was advertised on the air and there were three interested people attending.
      
BUSINESS/JOB FAIR
KNZA, Inc. and the Golden Eagle Casino, Horton, are going  to co-sponsor a joint business and job fair for
the  region.  1/24/2012, they met with representatives from the area chamber of commerces to set the date,  
hours, and discuss activities and participation.  The date set was
KNZA Inc. stations air promotional announcements about careers in broadcasting. These announcements
also promote visiting the KAB Web site for more information about job openings at member stations.